Why are some Poco x3 phones in India being rebranded as Redmi devices?

Poco will continue to use Xiaomi's MIUI platform for its smartphones going forward

 

Why are some Poco x3 phones in India being rebranded as Redmi devices?


Poco recently launched the Poco C3 smartphone in India. Now, just days after its launch, Poco has explained why some of the Poco smartphones sold in India are being rebranded as Redmi smartphones.

 

In a statement to The Indian Express, Poco Country Director Annul Sharma explained that Poco phones are not just newer branded versions of Redmi smartphones. Instead, they are better and better versions of Redmi smartphones, which is why they offer value for money to consumers.

 

He also told the publication that poco is still a new brand and similarly it is a difficult task to develop a new smartphone with each series, this is where Xiaomi's platform comes into the picture. Poco uses Xiaomi's platform, which includes not only the Redmi smartphones but also its user interface, namely MIUI and manufacturing facilities for its own smartphones, including the Series C, Series M , Series X and Series F smartphones.

 

In addition, Sharma pointed out that Poco is not the only smartphone brand to choose this strategy. OnePlus did the same with Oppo smartphones when it launched the OnePlus One smartphone.

 

Talking about the future, the company's country director said that Poco will continue to use the Xiaomi MIUI platform for its smartphones.

 

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    You can also check out another blog on Cryptography and Network Security

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